Project Description

Tropicana Frutz is recognised as one of Pepsico Middle East’s greatest success stories.
Developing the brand from scratch required chatzanderson to craft and convey a compelling mix that broke new ground in responding to the need for expressive freedom and release in a non-alcholic context.

“Tropicana Frutz is now the number 1 sparkling juice drink in Saudi Arabia. The toolkit chatzanderson developed is now used as best practice globally while the packaging and instore material they designed were key to the success of the brand.”

– Dana Khoury Eid, Marketing Director, Non-Carbonated Beverages, Pepsico MENA Region