Project Description

To revive consumer interest in the brand, chatzanderson designed packaging for the Smirnoff premixes as well as Storm and Spin range, which outperformed global design alternatives in South African consumer research.

“Chatzanderson was the design partner on our biggest brand (Smirnoff) – supporting us on various innovations, one of which was our most successful innovation in Africa that year, smashing targets by 3000%”

– Claudia Nielsen, Diageo Head of Innovation South Africa